MVP stands for Minimum Viable Product, a concept with many interpretations. For us at MVP Masters, it’s the critical starting point for your business—a version of your product that sets the direction for success or failure. It’s the foundation of your product’s journey.
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An MVP could be anything from a one-page app, a landing page, or even a simple Google Sheet or prototype. What matters is defining what your MVP should be after a thorough discovery process. We excel at this step. We invest time and effort upfront to help you establish a strong foundation and steer your product in the right direction.
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With our expertise, we ensure your MVP is executed the right way, creating the groundwork for growth. That’s why we’re called MVP Masters—we’re not just about launching MVPs but about setting you up for long-term success.

Our mission is to help entrepreneurs succeed by providing end-to-end product development, so you can focus on growing your business.

We integrate seamlessly into your team, acting as your dedicated product team—comprising engineers, designers, and managers—helping you develop, manage, and scale your product efficiently.

The cost depends on three main factors: budget, time, and scope. These are interconnected, and defining one allows us to determine the others.

Here’s how we approach it:
‍If you provide the budget, we’ll define the time and scope.
‍If you provide the time, we’ll determine the budget and scope.
‍If you provide the scope, we’ll calculate the time and budget.

Typically, we start with a small, agile team—one Product Engineer and one Product Designer—delivering the first version in 4-8 weeks. This rapid release process allows us to validate ideas quickly and iterate based on real user feedback.

For a deeper dive, check out our article: The 3 Key Components of Building a Product.

At MVP Masters, one of our core principles is rapid releases and fast validation. While we prioritize speed, we never compromise on quality or scalability. To achieve this, we use popular and reliable technologies for building products.

We code primarily in TypeScript, using Next.js as our frontend framework and NestJS as our backend framework. For infrastructure, we leverage AWS and GCP, deploying serverless solutions that are auto-scalable and require minimal management.

Another principle we hold dear is the integration of tools and automation like Zapier, Make, and n8n. We carefully select and implement the best third-party tools to enhance efficiency and support execution in areas like marketing, sales, and customer support.

For a full list of tools we use, check out our complete list here.

After the MVP, we offer flexible options: maintenance, handover, or scaling. Our aim is always on growing your product.

If our name made you think we only work on MVPs, let us clarify: We’re all about helping your product grow beyond the MVP phase. As we mentioned in Why We Are MVP Masters, the MVP is a critical milestone in your business journey, but it’s just the beginning. It must be executed and launched properly to set the foundation for success.

Our core expertise is in end-to-end product development, covering all stages from idea to scaling. We use Shape Up as our method for both development and continuous growth.

Product Development is more than just coding, technology, or cloud infrastructure.
It’s a collaborative effort that brings together multiple teams and stages to create a successful product.
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Effective product development relies on seamless cooperation between:
- Product Management
- Product DesignEngineering
- Quality Assurance (QA)
- Data Analytics
- Marketing & Sales
- Customer Support
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These teams work together across key stages:
- Discovering: Identifying the problem and uncovering opportunities.
- Designing: Crafting user-centered solutions that address real needs.
- Developing: Building the product based on the design and requirements.
- Launching: Introducing the product to the market.
- Growing: Scaling and optimizing the product for continued success.

For a deeper understanding of the process, read our blog: The Simplest Way to Understand the Product Development Lifecycle.

BRIDGeS is a structured discovery framework designed to align teams and clarify product direction. Developed by Railsware, it builds upon the Inception method and shares similarities with the Value Proposition Canvas.

The process begins with identifying the core problem and then exploring various solution options. Through collaborative brainstorming, the team comes to a shared understanding, resulting in a clear, actionable roadmap that everyone is on board with, ready to execute.

For a deeper understanding, we recommend reading the guide from Railsware: BRIDGeS Framework

theHeart is a framework created by Railsware designed to quickly release the core functionality of an MVP. The concept behind it is to focus on delivering the most valuable feature first, without any additional complexities.

For example, when Railsware built Calendly, their initial version (the “heart”) was just the calendar feature—no login, no event creation—just the core functionality that provided the most value. This approach allowed them to validate product-market fit early, ensuring the product resonated with users before expanding further.

As a Founder, we expect you to lead the business side of things. Our focus is on partnering with experienced entrepreneurs to handle end-to-end product development, so you can concentrate on growing your business. Based on your strengths and skills, we’ll tailor the team structure and align everyone with the right roles along the product development roadmap (see it at the top of the page).

We also recommend reading: Entrepreneur Personalities: Finding Your Fit on the Startup Journey for further insights.

Shape Up is a game-changer for any product team. After experimenting with numerous methodologies, we’ve found Shape Up to be the clearest, most transparent, structured, and productive approach.

Shape Up offers two key benefits: it helps us stay organized by following a well-defined process, and it ensures we focus on delivering work that truly matters. The process involves shaping ideas in a specific way (check out a shaped idea example here), setting an appetite (defining how much time we want to spend on it), and then trusting the delivery team to execute the best possible solution within that timeframe.

Explore our process here.

If you already have the scope defined, we’ll break it down into cycles, each with a clear release plan and defined delivery outcomes. Our focus is on rapid 4-week cycles, followed by a ramp-up week, ensuring consistent progress without distractions. While we can plan a broader roadmap, we typically focus on a 3-month horizon, keeping flexibility for adjustments based on feedback and iteration.